Lifecycle Marketing Manager- Financial Services

Job ID

R.0059832 Primary location Greenwood Village, Colorado Date posted 07/07/2026 Worker type Regular Workplace flexibility Remote - Nationwide Save

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Lifecycle Marketing Manager owns the design, evolution, and performance of participant-centric lifecycle marketing strategies across the workplace benefits journey. This role defines lifecycle frameworks, segmentation strategies, and engagement models that drive measurable improvements in participant behavior, financial outcomes, and plan sponsor value. As a senior individual contributor, this role leads cross-functional alignment across Product, Analytics, Growth Marketing, Campaign Delivery, and Relationship teams to embed lifecycle thinking into participant experiences and platforms for their segment. Operates as a strategic partner, shaping roadmaps, influencing priorities, and ensuring lifecycle programs are scalable, data-driven, and compliant within a regulated financial services environment.

What you will do

• Define and own the end-to-end lifecycle marketing strategy for workplace participants in their segment, including lifecycle frameworks, journey architecture, and engagement models.
• Lead the design of state-based lifecycle journeys across key milestones (e.g., onboarding, enrollment, contribution optimization, job...